SEO (short for Search Engine Optimization) is a form of increasing the number and quality of visitors to a website by improving its ranking in the search results of Google, Bing, ..
What is SEO?
Research shows that websites that are on the first page of Google search get 95% of the clicks. Results that appear higher will get higher click-through rates and more traffic.
There are two factors that determine the success of SEO:
On-page SEO: is a set of methods for optimizing elements that appear on web pages and subpages and are repeated over and over when publishing new articles. The purpose is to improve the ranking of the website in the search engine results. On-page SEO is the easiest and fastest way as you have complete control over your results.
Off-page SEO: is a collection of methods to optimize factors outside the website such as building links, running ads on platforms, social media, .. helping the website to increase the ranking of the Top Google, increase the volume. traffic.
2. The latest forms of SEO today
Currently, the most popular forms of SEO are:
- Keyword SEO: the most popular and popular way today. Most businesses or SEOs want their keywords to rank high in Google search results
- Overall SEO: is optimizing the entire website according to Google standards and a number of other factors to increase the reputation and quality of the website, and improve the user experience.
- Image SEO: is a way SEO uses techniques to bring the images in your website to the top of Google's search, when internet users search with the corresponding keyword and select the displayed image tab.
- SEO Clips: You can SEO optimized videos and clips available on the internet or use other information channels like YouTube to place your website in the video tab.
- SEO Google Map: Is a way to help search engines easily find the searched place on Google Map.
- SEO App Mobile: This form of SEO will be the application displayed on Google's search page, making it easier for users to choose.
Popular forms of SEO
3. Purpose when doing SEOWhen SEO is effective, web rankings come first. The opportunity for the website to appear in front of a larger number of potential customers. Gain more views, improve conversion rates for customers. Help promote your brand while increasing sales.
SEO is gradually becoming an important necessity for any online marketing strategy. The purpose of SEO is also to serve the development of brands and businesses; Strengthen the competitive advantage of companies in the commercial landscape in the era of the Internet boom.
People search every day and only look at the first page of results. So when a customer searches for your product and accidentally lands it on the second page. Customers are less likely to visit your website. For companies doing business on the Internet, the battle for the top position of search engines is extremely important.
SEO is an extremely effective form of Digital Marketing but at a low cost. SEO brings the most lasting and sustainable results, which is an effective optimization measure for businesses. You need to master the theory of popular SEO forms to optimize on Google's search engine.
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