SEO keywords are phrases or words that internet users type in the Google search bar. SEO keywords are often carefully researched by SEOers and choose the most suitable keywords for each website, the website's SEO optimization goal.
>> HOW TO SEO WEBSITE KEYWORDS TO TOP 1 GOOGLE IN ONLY 1 WEEK WITH XSEO
Importance of SEO keywords
For those who want their website to rank higher in search engines and want more traffic, keywords are extremely important. Identifying SEO keywords will help you:
You define the keywords that search engines use when they want to learn about your product or service.
Identifying specific SEO keywords makes it easy to optimize your existing content so that search engines better understand your content.
Facilitates building your site structure.
2. Basic types of SEO keywords
Based on the meaning of keywords, keywords are divided into 3 main types:
Trading keywords
Transactional keywords are keywords that users type in when buying a product or service. For example, transactional keywords such as: clothes, shoes, bags, ..
Transactional keywords have a good ability to convert but the competition is extremely fierce.

Information keywords
Informational keywords, also known as Informational Keywords, are keywords that users search for certain information and knowledge.For example: What are SEO keywords?, How does Youtube work? ….
These keywords help increase prestige and brand recognition through useful information. With this keyword you need to add CTA and advertise the product accordingly.
>> HOW TO SEO WEBSITE KEYWORDS TO TOP 1 GOOGLE IN ONLY 1 WEEK WITH XSEO
Navigation keywords
Navigational keywords, also known as Navigational Keywords, are keywords that users use to go to certain websites, because users do not remember the exact URL or do not type all the URLs out.
For example: XSEO homepage, facebook,…
You need to optimize rankings for navigation keywords for your website.
3. Learn how Google works
Google's search engine works on algorithms, HTML commands to read and understand your content quickly. Google's search engine consists of 3 main parts:
First: it is the part that receives data from the website (crawling) and we usually call it Google BOT, Google Spider, Google Search Bug, Search BOT, Search Spider... This process is complete then Google Bots will sneak in and read your web page by page content and discover links on your site. Google BOT prioritizes newly updated content. So make sure you give them in writing regularly. Then report it to Google immediately so search crawlers can find your site faster and more often.
Second: there is the Index Room. The process of creating the databases, keywords, web pages and links that you are so familiar with takes place in this department.
Third: there is a Ranking section (Information Processing - Calculation - Ranking Update). There are more than 200 criteria to evaluate and rank your website. Google looks at each criterion for this article and ranks it good or bad based on your overall score.

How Google Works
Now you know how Google works, updates and ranks websites and ranks websites.
Above is information about SEO keywords and how Google works, hope that the information is useful for you