1. Mobile optimization is more important than ever:

With the rise and popularity of mobile devices, creating content that displays mobile-friendly content is a matter of concern for any strategist. According to Forbes: "87% of connected devices revenue in 2017 will be tablets and smartphones."

Whether it's creating an alternative mobile version of a website or using responsive website design, it's important to provide a positive experience for users accessing via mobile devices. If you don't do this well, you can easily lose customers to competitors who have adapted to this trend.

2. Diversity in Social Media Marketing:

Social media websites are appearing more and more and tend to be popular. These websites provide businesses with a plethora of new options allowing them to create engaging content in a wide range of media forms and build their "audiences" across more channels than ever before.

Therefore, social media is increasingly popular with businesses in expanding their markets and experimenting with new forms of communication to maximize their user base.

3. The cost of social media advertising will increase significantly:

In early 2014, Facebook announced that revenue from advertising increased 10% compared to the previous quarter. As Facebook restricts the reach of posts on fanpages, and limits the type of content displayed on users' news feeds, paid advertising will increase if businesses still want to maintain traffic and revenue from social media channels.

Businesses have seen positive results from their investment in social media, such as increased reach and traffic. They also found that paid advertising contributed quite a bit to this result. With Twitter's new advertising option (still in beta), payments will be triggered by actions like clicks on a website, app downloads, and email opt-ins (a legitimate form of email marketing that can be viewed as a legitimate form of email marketing). consent of the recipient). This means it will be easier for small and medium businesses to invest in targeted advertising campaigns.

4. Search engine ratings become more complex:

Customers often use search engines as the simplest way to find information about a product or service. However, at present, in addition to Google, there is also the appearance of Bing in the US market or Baidu of China and Yandex of Russia. Besides, social networking sites such as Facebook, Twitter also become an important source to find information. Therefore, the task of professional marketers to make their products appear first on the search page becomes even more complicated. It is also a big challenge for the SEO team and advertisers.

5. Social media videos used as attention grabbers:
No one can deny that videos are an effective way to bring people together online. Until the advent of the Internet, the only way to get the message across in your videos was to pay for TV ads. Today, social networking sites and videos have been linked together.

Putting promotional videos on social networking sites is a wise way to imprint the image of the product in the viewer's memory. Promotional videos not only strengthen the connection with existing customers, but also make potential customers better understand products and services. Therefore, a prominent trend of 2011 is to focus on improving the effectiveness of video marketing.