WORK OF SEO STAFF

2. What does the SEO staff's job include?

In the past, the job of SEO staff was only understood in a simple way to implement techniques to increase website rankings on search engines. But the truth is that SEOs need to deal with related issues and make decisions on how to develop relevant and engaging content.

Depending on the size of the company and the type of website, the specific content of the SEO staff's work may vary. However, basically, the main jobs of SEO people include:

Test, collect, analyze data and results, identify trends, and insights to achieve maximum ROI for cost-effective search campaigns.

Monitor, report and analyze the website, generate ideas for PPC.

 Manage campaign costs by budget, calculate monthly costs, and adjust for differences.

Landing page optimization.

Continuously updating, expanding and optimizing keywords.

Research and implement search engine optimization.

Research and analyze competitors.

Build quality backlinks.

Associate with the programming team to make SEO jobs easy and automated.

Associate with content and marketing teams to promote SEO in content creation.

Change site architecture, content, backlinks and other factors to improve keyword position.

3.What qualifications and skills do employers require for the position of SEO staff?

Employers often require the position of SEO staff to meet the following standards:

Experience in SEO.

Understanding of SEM

Expertise in marketing performance and customer conversion rates.

Skilled in manipulating web analytics tools such as Google Analytics, google search console...

Knowledge of search engine rankings and algorithms.

Stay up to date with the latest trends

Bachelor's/Master's degree in marketing or related field is an advantage.