1. What is keyword research?

Keyword research is the process by which you search for words or phrases that potential customers are searching for on tools like Google, YouTube, Facebook, etc. So how important is keyword research for SEO? ?

Keyword research is considered as the foundation for SEO work because it affects all jobs around SEO such as:

+ Post topic

+ On-page SEO

+ Email Marketing

+ Advertising content on SEO articles

Therefore, keyword research is the first thing you have to do before you embark on any SEO campaign.

Studying the key will help you answer questions like these:

+ How difficult is it to rank for a particular keyword?

+ How much traffic will each keyword get?

+ Are users searching for keywords a potential customer?

Doing this work will help you understand your potential customers better to create effective campaigns

In marketing there is market research, in SEO there is also keyword research.

2. SEO Keyword Research for Beginners

Ways to find keyword ideas:

2.1. Come up with a list of ideas on topics

Here you have to ask yourself questions and answer them for example:

+ Who are you targeting?

+ What are the characteristics of your product?

+ What are the customer's needs?

+ What is the customer journey like?

Next, think about the main topics your target customers are interested in.

Example in digital marketing advertising. You can come up with ideas like:

+ Social network

+ Email Marketing

+ SEO

+ Content Marketing

+ Blogging

+ Advertisement

These are the big topics you'll be working on (these aren't keywords yet)

In this step, you should not spend too much time, you should spend about 30 minutes on topic ideas.

2.2. You find related keywords in each topic

Use Google or Youtube

You can take advantage of Google's auto-suggestion.

First, you type a keyword into the Google search bar, it will automatically display the related keywords below.

The keywords will be sorted by search volume.

TIP:

Use the "*" in front of the keyword and related keyword phrases will appear

You can go to the image section to see the keywords associated with the main keyword.

Refer to the relevant Google search section.

Use YouTube's auto-suggestion to add more keyword ideas.

Use the large forums to find more ideas

Although there are not as many forums in Vietnam today as there used to be, there is still one that is of interest. The trend now is towards groups on Facebook.

But abroad, there are still many such forums. This is where people with similar interests and passions research the same particular topic.

The easiest way to find forums related to the search term you're researching is to do a Google search for terms like:

“Forums” + “Keywords”

“Forum” + “Keywords”

“Community” + “Keyword”

“Assembly” + “Keyword”

“Group” + “Keyword”

“Group” + “Keyword”

Here you will find many potential keywords as well as ideas to add to your keyword list.

I hope that through the article you can have an overview of keyword research work. If you have any questions, please contact XSEO directly or leave a comment below for us to answer and advise you. Follow XSEO to get more SEO knowledge.

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