WHAT Criteria does GOOGLE BASE ASSESS THE WEBSITE?

1. Traffic

Traffic is calculated for the entire site and the value of traffic will increase every time a user from other websites visits any page in the site. Thus, we can consider the traffic of a main website by the total number of sessions of that website.

2. Bounce rate _ bounce rate

Bounce rate of a website is an indicator that evaluates the percentage of people who leave the page right after accessing the homepage without going to other pages in the website.

Bounce rate is the first impression for Google to assess whether your website is highly spammy or not and whether your website attracts readers or not. The lower the bounce rate, the more your website is rated as quality.For a news website, a bounce rate below 35% is stable. That proves your website has attractive content. For an e-commerce website, a bounce rate of about 50% is acceptable.

3. Average page view time

Average time to site is measured by how long, on average, a visitor stays on the site. If the page viewing time is long, the website has quality articles and is interested by visitors.

On the contrary, the quality of the website is not good, visitors will only glance at it. The more the average page view time, the more the website is considered friendly and provides important information to the reader.

4. Return Rate

Return rate is the percentage of visitors who return to the website and how many times they return to the website. Just like page view time, the higher the return rate of your website, the more Google will prioritize your website.

In order for high return rate or average time to page metrics, your content must be engaging. It is by far the most intricate art of online advertising.

5. New Visit Rate

Not only the website return rate can assess the quality of your website or not, the rate of new visits is also a very important indicator. New visits rate is evaluated based on the percentage of total new visits to your website.

This number of visits evaluates whether your website attracts new visitors or has wide coverage.

For each website, the balance between the number of new visitors and the number of return visits is said to be attractive. Understanding how Web metrics help is no longer a problem in SEO website search engine optimization.

6. Average number of pages viewed

The average number of pages viewed is the average number of pages a person views on a website. This helps you make changes to your internal linking strategy to attract users to stay on your site longer.