The superiority of overall SEO – Site-wide SEO.

 Different from keyword SEO, overall SEO, also known as full-page SEO, focuses on long-tail keywords, or detailed keywords, this keyword list is built on the basis of customer research and habits. customer search for each product/service group or a specific product/service. Therefore, these keywords give the value of website visits and higher conversion rates.

According to the survey, long-tail keywords will bring 70% of traffic compared to 30% of traffic for some TOP keywords and the conversion rate of long-tail keywords is worth 4 times that of short keywords.

Overall SEO is a customer-oriented SEO strategy: With a group of products/services or a specific product/service, each user will have a different need, a different way of thinking, and a different way of searching. difference.

For example: When a user wants to search for information about studying in Australia:

Do you think they will search for the keyword "study in Australia"? It is possible, but many people will also use other "keywords" to search for the information they are looking for such as: "Australian student enrollment", "Australian study abroad advice", "information". study in Australia”, “experience studying in Australia”, “choosing a school to study in Australia”…etc. Tens of hundreds of other related keywords that they can use to search for information about studying in Australia.

Try to do the math: If your website is on TOP Google with about 500 keywords on average with a search volume of 5 times per word/month, then each month you will have about: 500×5=2,500 impressions with better conversion rate. (because people searching for long-tail keywords often have a real need), instead of trying to get to the top with 1-2 short keywords with a higher search rate but a much worse conversion rate.

To be able to build a successful and effective overall SEO campaign, Seoers must have research on products and customers from which to build a website interface that displays appropriate content, provides and optimizes the content. Optimize content that matches the search needs of potential customers, the content is created not only for the purpose of doing SEO, but it really brings valuable and useful information to stimulate readers to act. activities such as: Calling suppliers, sharing content on social networks…etc. Therefore, customers who have searched for the keywords you dominate "TOP Google '' will often become your real customers.

Overall SEO is more sustainable on Top Google: We all know that Google is always working towards providing useful content for users, and a few algorithms that are updated regularly are giving Seoer headaches when suddenly. Top keywords do not break. Overall SEO based on the content factor is the most important point, besides, in order to optimize hundreds of keywords and let the website rank on TOP Google strongly with those keywords, having an optimized website with search engines is essential. Searching is also very important. Optimizing everything from the homepage to the category pages, detailing the content of the articles in the website are all great strengths in this seo faculty...

However, it is a fact that most people who do Online Marketing in the early days do not come from Marketing. They come from Web Design, Coder, SEO, Admin forum…. or because you love the Internet, Blog, Social networks. Should have a very narrow and misleading view of Online Marketing. The paradox is that while other industries fall into the situation of "excess teachers, lack of workers", Online Marketing is the opposite - too many craftsmen but lack of good leaders (good at doing, not good at gossiping). Therefore, when you have a need to perform overall SEO, the Website should consider and choose personnel to perform or choose a professional seo company to help you.

 With the above sharing, we hope to help you have an effective SEO campaign for your online business. I am very pleased to receive your contributions and shares by leaving a comment right below this article. Good luck.

According to Osbmedia