How to do SEO effectively when your business cannot spend thousands of dollars?
Your business does not need to spend thousands of dollars to do SEO. Any small business that ensures a few essentials can make their content engaging and get the results they want. The key to ensuring content is optimized is divided into two parts. Firstly, optimize on search engines like Google, Bing... Second, optimize search methods on social networks like Facebook, Twitter, YouTube.
When people use search engines, they will type in generic keywords like “red shoes” to search for a pair of shoes. When searching on social networks, they will use more specific keywords – for example, the names of specific brands and products. They have more specific information because they know it through other media channels, through friends (through their posting, sharing, or liking ...), or the products are too familiar to them and they want to connect with them. you more directly.
So how to balance both channels? Take a look at some of the following suggestions and use them for your planning.
Secure your information (profiles) on media channels
You may not use all of them, but make sure your profiles are present on all of the most popular social networks today such as Facebook, Twitter, LinkedIn, Pinterest, Foursquare, YouTube, Flickr, etc. When you create an account, make sure the name on your profile is your business name, brand, or something familiar with your company, don't choose generic names like “Smithville pizza shop”, "Tanning Salon". In addition, remember to write a description of the business (description), including the URL link to the homepage, must have a phone number for users to contact, have specific working hours and if you do not have If you're in a certain location, tell them where they can find you. However, the "land" for descriptions is sometimes limited, so use it wisely, remembering that the information you provide should be the most important information for the user, not the most important. best as you think.
Make the most of the images in the post
With the growth of Pinterest over the last 3 months, images are no longer just a factor in ensuring your content is found, especially if your target audience is focused on women. In fact, we humans are very visual creatures, which is why Flickr has more photos than the population of Canada and YouTube has billions of video views every day. If you write blogs, ebooks or downloadable PDFs, newsletters, recipes, demos, etc., remember to use shimmering, eye-catching images. Also, make sure your photos have captions and keywords to tag.
If you're creating original infographics, charts or images, be sure to include your company's name and URL so people can see the original file is yours and find it. to you. Everyone loves to share original files on social networks, and of course wants to pay for the original source, if they can't find it, they will pay wherever they find it instead of paying for it. for you.
Link new content to old content
Especially if the content you post always follows a consistent or relevant theme, this will be an easy way to "hold" the reader and make them more interested in the related content you have written. . There are many ways to do that, especially with blogs, for example with WordPress you can use plug-ins to display the most interesting posts during that time, or weeks, months or intervals. previously determined time. If you can link articles together like this, this will not only improve your page rank but also help search engines find you better.
Hopefully the above article of XSEO will help you SEO Website more easily. To learn more about other interesting products and articles, visit XSEO to learn more!!!
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