Back then, he had a small shop selling kitchen furniture. He sold sloppily, enough to eat enough to live through the day. Being introduced, he took a short course on online marketing from a well-known teacher. He found the teacher to be very good, opening a new horizon. He shouted, his future is here! He put his money into making a website, then he did SEO himself, wrote his own articles, and ran his own ads. About 23 months later, his customers from the web also came back quite well. He's very happy.
Gradually, the number of guests also increased. He estimated that there were 2 couples, both looking after the shop, receiving customers, writing articles, linking, but did not have time. He thought about hiring people. He found some fresh graduates, taught them how to write SEO articles, and also provided accommodation and decent pay. But those kids had matured , learned a few words, and immediately tried to fly away, leaving him alone with a web that was like a hot pot. He's very upset. 

Bored with the game of hiring people to work, he went to google to search "seo services". A series of advertisements caught his eye. The most attractive to him was an advertisement for "cheap seo services". He also hesitated, and the old man said, the cheap one is mine. But to calculate it more accurately, now he doesn't have much money left. These guys are also very committed, every word is top 1, and the cost is cheaper than hiring people. If there's anything wrong, it's still time to pull it out. He clicked his tongue, then picked up the phone.
The person who answered the phone was a young girl with a sweet voice. After exchanging a few sentences and three things, the two sides made an appointment to meet. A contract was signed quickly. Terms of commitment are quite ear-piercing. He's also educated, so he's happy if he "gets to the top fast", "good content", "quality backlinks", "terrible traffic" makes him happy, even happier than increasing 2 or 3 that they invited him on. He thought to himself, the contract has tens of millions, but being invited to a meeting like this, it's worth it! He thought to himself, I'm really good, really smart!
At work, the first few days, they were very enthusiastic on the other side, sending their rankings continuously. He is overjoyed. Just go up like this, not much but embrace the whole market! He was lost in a delusion. Does he know that the other party just wants to pump backlinks into all kinds of forums with the website of the top gold and the low bran website. That way up is fast, but not sustainable! By the time the other forums collapsed, his website immediately fell into a quagmire of penalties without having a day to raise his head.

And whatever happens must come. One "beautiful" day, a series of forums on the other side are going down. His website dropped dramatically. He frantically called the other side. The young girl with a sweet voice disappeared. Only the bastard asked him to go increase 2 to 3 the other day, he answered the phone, his voice was not much worse than him: "My side is also fixing it, I sympathize, take the time to check again in 3 to 5 days. Google this time algorithm update..."
3 days, 5 days, then 2 weeks, 1 month, then 3 months, he patiently yes, madly yes, sweet yes, light yes, call in the morning, call at noon, call at night, he tries everything to get the other party to fix it for him. But damn it, doing SEO in a snappy way, just looking for links, refusing to elaborate on content, not finding traffic sources from such quality channels can't be saved! The phone calls were dwindling. As of today, the contact has been completely cut off.
He mumbled: "Knowing that from the very beginning, the overall SEO service is worth the money, but is committed to being kind! At least it should tell me its SEO process so that I can know the way. Hire a few. I'm so stupid, my money is lost. I'm so stupid!"...